Game Ball Media delivers marketing, strategy, and business development consulting and advisory services.
Game Ball Media’s Practice areas include:
Marketing, Strategy and Business Intelligence
Customer dynamics
- User behavior and insights
- Segmentation
- User Acquisition
Monetization
- Advertising and affiliate commerce models
- Usage and Purchase behavior
- Conversion
- Lifetime Value measurement (LTV)
Business Model analysis / creation
- Market research
- SWOT analysis
- Opportunity / Innovation exploration leveraging the Business Model Canvas Methodology (helps describe, discuss, challenge, improve, pivot, innovate in multiple areas)
Gamification Strategy
- Evaluation of “fit” for Gamification
- Identification of winning strategies and tactics to motivate desired consumer behavior and overall business dynamic using game design thinking and tools
Business Development
- Prospecting for clients and distribution partners
- Generating sales materials and proposals
- Managing ongoing projects and teams
- Evaluating and negotiating business partnerships
- Evaluating, choosing, and procuring Tools and Technology partners
Off-sites and Workshops
Planning, facilitation, and follow-up. Types of off-sites and workshops include:
- High level annual or semi-annual strategy and operations
- Product or brand ideation/innovation/pivot
- Product or brand kick-off
- Internal company I.Q./learning on specific topics including Mobile Industry, Games Industry, and Gamification
