Services and Strategic Framework

Game Ball Media delivers marketing, strategy, and business development consulting and advisory services.

Game Ball Media’s Practice areas include:

Marketing, Strategy and Business Intelligence

Customer dynamics

  • User behavior and insights
  • Segmentation
  • User Acquisition


  • Advertising and affiliate commerce models
  • Usage and Purchase behavior
  • Conversion
  • Lifetime Value measurement (LTV)

 Business Model analysis / creation

  • Market research
  • SWOT analysis
  • Opportunity / Innovation exploration leveraging the Business Model Canvas  Methodology (helps describe, discuss, challenge, improve, pivot, innovate in multiple areas)

 Gamification Strategy

  • Evaluation of “fit” for Gamification
  • Identification of winning strategies and tactics to motivate desired consumer behavior and overall business dynamic using game design thinking and tools

Business Development

  • Prospecting for clients and distribution partners
  • Generating sales materials and proposals
  • Managing ongoing projects and teams
  • Evaluating and negotiating business partnerships
  • Evaluating, choosing, and procuring Tools and Technology partners

Off-sites and Workshops

Planning, facilitation, and follow-up.  Types of off-sites and workshops include:

  • High level annual or semi-annual strategy and operations
  • Product or brand ideation/innovation/pivot
  • Product or brand kick-off
  • Internal company I.Q./learning on specific topics including Mobile Industry, Games Industry, and Gamification